Instead of charging the traditional 3 percent sales agent commission for selling a home, Sacramento-based OMEGA Realtors provides licensed, full-service home sales expertise for a flat rate of just $4500, regardless of the price of the home.
With real estate values skyrocketing in many parts of California, including Sacramento, homesellers are not willing to pay 3% to an agent, and opting instead to go with an FSBO. Brian Villanueva, OMEGA Founder and Managing Broker believes he can lure these thrifty homesellers into hiring an agent if he can bring his prices down.
"The most common misconception by the home seller is that paying a flat fee instead of a commission will mean a sacrifice of service or expertise, but it's just not true," says Villanueva. "OMEGA offers everything a traditional real estate agency does, and more. We just leverage technology to help us work smarter and more efficiently and to keep our costs down so that we can pass the savings on to the seller."
3 comments:
You think you get full service. I doubt it. You go drive people around for free with out any compensation!!! You think a flat fee sevice is in order. I don't think so. maybe you should go to work for some one else and get out of the real estate industry as you hurt this industry with suggesting that we should work for a flat fee.
Speak for yourself, as any one that hires flat fee service company may as well be a FSBO.
Speak for yourself. I represented buyers on one of these guys' listings last year. I got my 3% out of the deal. By all means, keep your holier-than-though attitude about flat-fee listings. It means your clients are getting screwed and mine have less competition.
The first guy here seems real paranoid. I have sold flat fee listings and I have taken flat fee listings. The service is as good as you pay for, which is not bad at all in most cases. I've never had a bad experience yet. The laws were made to give us flexability to do things like this. I would like to remind Mr. Anonymous #1 that there are also laws that govern price fixing and what you are suggesting would definately fall under that category. I would also like to remind you that this business IS about service. If you are giving your clients the service they deserve, then you have nothing to worry about as they will continue to seek you out and do business with you. If this is not happening for you, then the odds are extremly high that you are one of those "bad apples" that is there just for the sale, in which case you should be worried about your future and it's probably YOU who should be looking to make a career change.
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