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Realtor Popularity Reaches All Time High

Friday, October 21, 2005

Realtor Public Awareness CampaignThe National Association of Realtors released the findings of its tracking survey on its Public Awareness Campaign.

The study shows public opinion of realtors has hit new highs in popularity.

The survey's composite image score of 19 beliefs, opinions and attitudes about realtors rose from 56 percent in 2004 to 59 percent. The survey also found that the likelihood of real estate consumers to use a realtor over a non-realtor, rose 4 points to 64 percent this year.

In addition, some consumer beliefs and opinions that had the greatest improvement...
  • "Realtors bring the latest technology to buying and selling a home" (up 6 points to 63 percent)


  • "Realtors have the expertise to help sellers price their home fairly" (up 4 points to 64 percent)


  • "Realtors earn their commission" (up 6 points to 50 percent)

  • "Realtors advocate private property rights of homeowners" (up 12 points to 54 percent)
Read the full report.

1 Comments:

  • Sounds like propaganda and wishful thinking to me. Who did they survey? Other realtors?

    Fact is that most people are realizing that realtors do very little. They are like Multi level reps who like to sign every one up and then sit back and wait for someone else to do the work of selling.

    The fact that their commissions are dropping because consumers are becoming more aware and that realtors have had to resort to having politicians institute "minimm service fees" is more telling than a self serving survey.

    By Anonymous, at 2:01 PM  

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