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KB Home and Martha Stewart Create More "Martha Homes"

Friday, February 24, 2006

Martha Stewart KB HomeKB Home and Martha Stewart Living Omnimedia, Inc. announced a couple days ago that they entered into a new agreement to expand construction of more "Martha Homes" across the country.

The agreement also calls for Martha to create a line of interior and exterior home products and design options called "Martha's Choices", that homebuyers can pay extra for.

The companies seek expand on their positive consumer response to the first Martha Stewart-inspired community developed in the town of Cary, NC, which is due to open on March 12, 2006. The second community is due to open in Atlanta, GA, in late spring 2006.

Additional developments are planned for Houston, TX; Charlotte, NC; Las Vegas, NV; Southern California; Orlando, FL; and Daytona Beach, FL. In total, the number of lots to be developed in these markets is more than 1,800. These communities are expected to open within the year, and the companies are actively reviewing other attractive locations for new developments.

2 Comments:

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    By Anonymous, at 8:55 AM  


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