Real estate search engine vertical, Trulia, released a new white paper about search engine marketing for real estate professionals.

Read it online here.

It's actually intended to be read by real estate brokers under heavy influence by a particular nationwide real estate professional organization wanting them to protect their property listings.

The white paper simply dispells some of the myths of freely sharing property listings with search verticals like Trulia, as well as explaining the challenges of using the Internet to market properties.

It's actually a very good read.