My Reno Real Estate is the name of this website, focusing on properties for sale in the greater Reno, Nevada area.

The purpose of this website, however, appears to be aimed at earning income from advertisements placed on the pages. The advertisements are all from Google AdSense, and perhaps some affiliate links for things like business incorporation, and perhaps others.

But that shouldn't knock this website at all. The very website you're reading right now doesn't sell properties, but monetizes content just like My Reno Real Estate.

Visit My Reno Real Estate's website:
http://www.myrenorealestate.com

Website Review

Positives

• The website is very easily readable because of its narrow page size.



• Upon loading, my eyes moved straight to the content. This is because the content is focused on black text on a white panel, while every thing around it is in red, with photos along the top.



• Great domain name! "myrenorealestate.com" has the most important keywords in the domain which will boost this website's listings in the search engines. More importantly, people clicking this website from search engine results pages are highly likely to be interested in Reno real estate, this improving the click through rates on the Google AdSense ads.

Negatives

• There's no call to action - Actually this isn't really a "strong" negative, being that the goal of this website appears to be attracting clicks to the Google AdSense ads. Though, I'd suggest creating a link at the bottom of each page that calls visitor to action, like "Click the link below to get started". This link could actually be an affiliate link to a lead referral service.



• Search Listings Link - At the top of the page there is a link labeled, "Search Listings", which appears to take you to page that contains a list of properties. But it doesn't. This would be a great place to include another affiliate link to a merchant that offered an online MLS for Reno.



• Links are not underlined - The navigational links on the side and top of the ought to be underlined to help the visitor understand these are links. There are a surprisingly high number of people who don't know what a link looks like. However, being that the goal of this website is to get clicks on the advertisements, this may not really be a negative at all.

Note: The above is a paid review that My Reno Real Estate asked us to conduct.

Labels: Website Review