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Web Marketing Association Names Best Real Estate Web Site

Tuesday, December 26, 2006

The Web Marketing Association recently announced the Best Real Estate Web Site Winner as part of the 10th annual international WebAward Competition, the Internet's premier website award competition.

"The Real Estate industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts that the award judges provide," said William Rice, President of the Web Marketing Association. "The real estate industry is making a big push to make itself available online and can continue this effort by leverage the judges' feedback."

In the WebAward competition, each website is judged on the same seven criteria including: Design, Innovation, Content, Technology, Interactivity, Copy writing & Ease of use.

The overarching goal of the WebAward Competition is to provide a forum to recognize the people and organizations responsible for developing the most effective real estate websites on the Net today.

This year's best web site in the real estate industry is:
Coldwellbanker.com

For more information about the Web Marketing Association's WebAwards, visit www.webaward.org.

1 Comments:

  • The criteria for this award (Design, Innovation, Content, Technology, Interactivity, Copy writing & Ease of use) to me do not align well with the objective of 'most effective'. A web site could meet all these criteria, thereby being technically perfect, and still be next to useless.

    The real success of a real estate site is it's success in attracting clients and obtaining conversions to sales. Not it's technical perfection.

    To do this a web site needs to provide what people are interested in. Not just properties, but also relevant information.

    For example, my site is weak on the technical side. However, I've done my market research on my clients base (British and American buyers of French property) to find out what they want. I've then provided it. The result is that traffic is 20 times higher now than 16 months ago; in 30 months after launch I've become one of the top 5 players in the market, with property sale to match.

    All without the technical perfection listed for this award.

    I'm not knocking the award winner, or even the idea of the award. I just feel that it should be more client-focused.

    By Robert (french property webmaster), at 10:23 AM  

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