Sunday, December 31, 2006

Real Estate Blogging Book, Realty Blogging, Climbs to Number #1 on Amazon.com for Best Selling Weblog Books

Real Estate Online Marketing Leaders Richard Nacht and Paul Chaney's new book, Realty Blogging, is now the best-selling weblogs book on Amazon.com.

"Nacht and Chaney are the first ones to specifically address the huge potential blogging holds for real estate professionals. The authors go beyond the hype and explain in detail the tangible benefits of real-estate industry blogging when used as a strategic marketing medium," said John E. Featherstone, Publisher of Real Estate Magazine.

Realty Blogging shows Realtors how to utilize blogs as a direct-communication marketing tool giving the reader the know-how to capture the interest and business of local homeowners, buyers and sellers.

Nacht and Chaney have leveraged their extensive blogging, real estate and online marketing experience to help Realtors:
-Develop an effective Internet Marketing Strategy
-Generate leads consistently at almost no cost
-Establish long-term relationships with your customers
-Create content that attracts major search engines
-Create buzz about his/her blog in local media
-Define him/herself as an expert in a particular area
-Serve his/her market niche

In a recent real estate marketing survey, sponsored by Blogging Systems and conducted by Global Research Center, 68% of those who took the survey listed blogging as a focus for 2007.

"Blogging as a real estate marketing tool continues to grow at an exceptional rate," said Paul Chaney. "As more realtors leverage blogs successfully to build brand awareness and generate leads, others in the industry will have to follow in order to stay competitive."

Tuesday, December 26, 2006

Web Marketing Association Names Best Real Estate Web Site

The Web Marketing Association recently announced the Best Real Estate Web Site Winner as part of the 10th annual international WebAward Competition, the Internet's premier website award competition.

"The Real Estate industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts that the award judges provide," said William Rice, President of the Web Marketing Association. "The real estate industry is making a big push to make itself available online and can continue this effort by leverage the judges' feedback."

In the WebAward competition, each website is judged on the same seven criteria including: Design, Innovation, Content, Technology, Interactivity, Copy writing & Ease of use.

The overarching goal of the WebAward Competition is to provide a forum to recognize the people and organizations responsible for developing the most effective real estate websites on the Net today.

This year's best web site in the real estate industry is:
Coldwellbanker.com

For more information about the Web Marketing Association's WebAwards, visit www.webaward.org.

Saturday, December 16, 2006

MoreSolds.com - Real Estate Contact Relationship Manager

MoreSolds is a free web-based Contact Relationship Manager (CRM) that will be available to real estate agents in January 2007. MoreSolds allows real estate agents to keep an online database of contacts and keep track of their listings, commissions payable, buyer activities, closings, tasks, scheduled activities, contact notes, etc. The product also contains a feature called 'team sharing', which allows other team members to share contacts, activities, and other information on a limited or full-access basis.

MoreSolds was founded by Knolly Williams, a REALTOR. In sales and marketing for over 20 years, Knolly is ranked among the top 1% of real estate agents in one of North America's top real estate markets.

"I'm a student of efficiency and automation," said Williams. "In order to sell more homes in the least amount of time, I realized that I needed a great web-based CRM, and the more I developed the product, the more I realized that this is something that many agents would love to have."

For additional information on MoreSolds, contact Knolly Williams or visit www.moresolds.com.

Thursday, December 07, 2006

Zillow Now Open for Free Listings

ZillowZillow announced today that it has opened itself up to agents and homeowners for free listings. Now anyone can post a home for sale on Zillow.

Check out Zillow: http://www.zillow.com

What is Zillow you say? Read our original article.

A Community Blog Can Boost Your Business

real estate bloggingCommunity blogs, also known as "local blogs", are blogs that focus on things taking place within a town or community. For the most part, they're news oriented, and deal with the issues on the minds of residents.

They can help boost your real estate business as well.

What makes it work is that residents of a community often search the Internet for news relating to events in their neighborhood. While many times their search results in online newspaper articles, they love to find blogs that provide "insider" information they can't get from newspapers.

Real estate professionals often know a lot about new home developments, new shopping centers, new roads, in the local area and can share this information on a blog to help them build name recognition in the community.

Take a look at my local blog, Menifee 24/7.

It's not a real estate blog, but just a blog that publishes news and opinions of things taking place in the town where I live. I've managed to field a readership of 3,100 different people last month, almost of which live in Menifee, CA. There's also a smaller readership of people seeking to relocate to Menifee.

I've also created a series of static HTML pages that provide links to articles I've written. These pages are linked from the side of the page. One of the links is, "Menifee Real Estate", which links all the real estate related articles. These static HTML pages also serve as search engine material.

In addition to myself, I've managed to sign up other local residents to help write blog material. They like having access to my audience to share their thoughts. I also signed up our local Chamber of Commerce to post notices of their events and happenings. All this material is being written by people other than myself, which helps free me up from having to write a lot of blog material.
 
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