Prudential Georgia Realty has released a brief eight minute video discussing the metro Atlanta housing market. The video, which will be updated on a quarterly basis, can be viewed on their promotional website...
http://www.atlantarealestate2007.com/

The video features Dan Forsman, Prudential Georgia President and CEO, talking about the Atlanta market forecast for Q4 2007, and more importantly, why you should buy properties from Dan.

I think it's a great idea. Though, the fact that it's only available on the Internet, will greatly limit Dan's audience.

Why not package the video on DVD's, and mail them out? Imagine homeowners in Atlanta receiving a DVD in the mail labeled, "Atlanta Real Estate Market for 4th Quarter 2007". They'll watch it. For one, getting a DVD in the mail is way more exciting than getting a brochure, and two, everyone wants to know if their property is appreciating.

Use your website to build a mailing list. Create a "free offer" on your website to give away this video. Ask the visitor to submit their name, address, and phone number. Then mail them the DVD.

Anyone requesting the DVD is obviously a lead you can follow up on.

Labels: Marketing-Materials