It amazes me that there are still so many real estate agent websites that don't display a photograph of the real estate agent.

It's very important that potential customers be able to see what you look like.

The principle is pretty simple. People want to see what they're buying. If you're a real estate agent, then what you're selling is YOU. People want to know what you look like because it factors into their comfort level.

If you were a homeseller, trying to sort through a hundred other agents working the same area, then there are probably at least fifty agents that look professional, business like, and confident. And with so many agents having nearly the same credentials, it's going to come down to physical appearances as the deciding factor.

It comes down to trust. Your website won't accomplish much if it can't convince your audience that they can trust you. You've got to at least show a photo of yourself to build trust.

Think about this blog you're reading now. This blog is largely about me. It's about my experiences and recommendations. Before you can feel convinced about what I have to say, you need to more about me. A photo of me, is part of that solution.

So, go find a good photo of yourself, stick it on your website, and feel good knowing that you did something productive today.

Labels: Website-Design