There apparently is a faction of people searching Google for "gay friendly real estate". More specifically, they're searching for this on specific locales.

Here's a list of search phrases that I found on Google's keyword tool...

tucson gay real estate
gay tampa real estate
palm springs gay real estate
gay real estate los angeles
fort lauderdale gay real estate
gay atlanta real estate
gay real estate chicago
gay real estate columbus
houston gay real estate
gay real estate new york
gay florida real estate
san diego real estate gay

Google shows "low" to "very low" search volume on these phrases. But still, there's a minority of home buyers and sellers who want to sift through listings and agents to find one that's "gay friendly". It's an opportunity you can cash in on.

What does "gay friendly" mean?

In my opinion, the term "gay friendly" is a oxymoron. Technically, most people are gay friendly, in that they'd treat gays just like they'd treat anyone else. And if I'm correct, I think that's what gays want. If anything, there is only "gay unfriendly".

Also, there's no such thing as gay friendly property. If a gay or lesbian is specifically interested in buying a home in Omaha, NE, then technically he or she is interested in ALL Omaha properties (not just the gay ones). If you happen to be an Omaha-based agent, you can show them any property.

How to Take Advantage of This

All you have to do is create a new website focused on the "gay" word. Make sure to use other words like, "lesbian" and "LGBT". Make heavy use of the term "gay friendly".

If you're working the Omaha, NE market, you might use a website title like, "Gay Friendly Omaha Real Estate". You might use a domain name like "gay-friendly-omaha-real-estate.com". Put the "gay-friendly" up front because it's more likely to be noticed there.

The website will list all the same properties that you're marketing right now. If you wanted to, you can make it look exactly like your main agent website, but with some necessary changes, like incorporating the term "gay friendly", and showing some tasteful photos of gay couples in the suburbs (you can find these on Google Image search). Find a graphic of a rainbow, and display up top in or near the header. These elements are "signs" that you're a gay-friendly agent.

Link to this "gay friendly" website from your main website. But don't do the opposite. Just keep it as a one-way link. You don't want your gay clients going to your main website, noticing that you've listed all the same properties.

Use Google AdWords to market your "gay friendly" website. There are thousands of websites where gays congregate, that also display ads from Google AdSense. You can get your ad displayed on these sites by setting one up in AdWords.

Labels: Marketing-Strategies