When asking yourself the question, "What should a real estate agent blog about?", here are some ideas...

1. Newspaper reactions - Go through the local newspaper (use their online edition), and react to its articles. Write a new blog article telling your readers about a news item you read in the paper, and you can even post a quote from the item, and then provide your response or interpretation.

Look for articles that are real estate related, or, find a way a put a real estate spin on an otherwise unrelated article. Do a search for "real estate" on Google News, and look for blogging ideas.

2. MLS Updates - Each month gather data from whatever MLS you're linked up with, and publish statistics from the previous month. Show the number of new listings, properties sold, average price, average square foot, price per square foot.

3. Strange stuff - Everyone loves to read stories about the strange, odd, and funny. Assuming you're someone who spends some time reading real estate news, and visiting real estate forums, I'm sure you come across funny or weird real estate news. Stuff like this gets people to e-mail your URL to their friends.

4. Tips - Tips for sellers and buyers are always good, but the problem with most tips is that they're too short, or not specific enough. Identify one tip, for example the smell of a house when you first walk in, and go in-depth on it, devoting 3-5 paragraphs.

5. Your Properties - It's certainly good to blog each new property you've listed. When blogging a property, use a different title for each one. For example, use the neighborhood as the title, "Wilshire Square Home For Sale". This will create more keyword variation for search engine indexing.

6. What's new with you - Write about what you've been doing lately, but try to put a real estate spin on it. You want to keep mentioning "real estate" or "homes" in each blog post to help reinforce your authority as a real estate blog with Google.

7. React to other real estate blogs - Maintain a list of real estate blogs and visit them regularly. When you read something that interests you, react to it by writing an article on your blog. Then, include a link to that other blog article. When finished, write to that other blogger, let him/her know that you mentioned them. 50% of the time, they will voluntarily link back, even if you didn't ask for a link.

You want more real estate blogging ideas? The REBlogGirl is running a thread called, "A Year's Worth of Real Estate Blog Ideas"...
http://www.rsspieces.com/2007/06/23/a-yearrs-worth-of-real-estate-blog-ideas

Labels: Real Estate Blogging