Keyword search tools are perhaps the most popular tools in an Internet marketer/publisher's arsenal. They tell you what keywords and phrases are most often searched for.

Knowing what keywords and phrases that people are typing into Google will tell you what domain names, filenames, and titles that you should be using on your website. Using the most popular keywords and phrases will put you in front of the largest audience.

Google has the most widely used keyword tool...
https://adwords.google.com/select/KeywordToolExternal

Wordtracker is also another popular tool...
http://freekeywords.wordtracker.com/

Google's tool will also show you how much AdWords competition there is for a keyword or phrase. Wordtracker, however, will show the exact number of searches per keyword or phrase.

If you're a real estate agent in Sacramento, California, should you get a domain with the words, "sacramento homes" or "sacramento real estate"? I ran a search on "sacramento homes" using Google's keyword tool. Below is a sample of the results...


Notice that "sacramento homes" has higher search volume than "sacramento real estate" (listed at #11). Yet interestingly, "sacramento real estate" has higher advertiser competition. That is, real estate agents and businesses are competiting more heavily for the "real estate" phrase, when in fact the "homes" phrase is getting the higher search traffic!

In the case of Sacramento, it would be better to get a domain name containing the words, "sacramento" and "homes".

But you wouldn't know that if it weren't for this keyword tool.

Play around with it for awhile, you'd be surprised at what you'll find.

Labels: Keyword-Tools