Vanessa Fox, who has gained fame in SEO circles with her previous employment at Google and Zillow, speaks on camera about about real estate agents can do when marketing themselves online...



Of course she can't explain it all in just 4 minutes of video.

The main thing that Vanessa said, however was to identify the specific keywords that your target audiences searches for. The operative word there is "specific", not general. She went on to explain that "homes for sales" is not the same as "houses for sale". She recommends identifying what specifically is searched the most.

I want to bring that up because she reinforced what I've been telling you all along, that keyword variation is more important than keyword volume. Read my previous article, "Keyword Variation and Keyword Volume".

In short, Vanessa clearly identifies that what might seem as related phrases to Google, are not always in fact identified as related phrases. So, it's better to incorporate all of these keyword variations into your website. You can still use the most volumnous keyword, "reno real estate" in your domain name, but go on to create lots of pages with other keywords, "homes", "houses", "properties", etc., in their filenames.

Labels: Keywords, Vanessa Fox