Loan Gizmo - Mortgage Lead Generation

Zeta Marketing offers mortgage professionals a new program called Loan Gizmo. The program is a search engine marketing platform that provides exclusive mortgage leads delivered in real-time. This platform is tried, proven, and depended on by mortgage professionals across the country.

Cold calling and lead purchasing have been the most popular methods of prospecting, however these methods are costly and time consuming. Mortgage professionals can now turn to Loan Gizmo to achieve results in less time.

Research is used to identify your target market, target client, and monthly budget. Loan Gizmo provides each client three stages of research: Marketing Plan, Keyword Research, and Competition Analysis. This research is to provide Mortgage Companies with qualified borrowers in the location they desire through low-cost leads.

Zeta Marketing also offers a user-friendly website that "converts Internet visitors into exclusive leads - this is known as a Lead Generation Page". The Lead Generation Page is an effective tool in generating leads, not just providing information to prospects.

The unique characteristic to Loan Gizmo is the marketing expertise that is used to generate these mortgage leads. Zeta's advertising team knows what it takes to attract qualified prospects and convert those prospects to qualified leads.

Loan Gizmo was initially a yearly subscription service, but is now offered as a month-to-month subscription with the option to cancel at any time. For a quote or to order, call 866-639-8160. More information is always available at http://www.loangizmo.com.

Creating More Informed First-Time Homebuyers

Mortgage industry experts are buzzing about Richard Cohen's first book, It's Not About Rate: The Right Way to Get a Mortgage (AuthorHouse, ISBN: 978-1-4243-3699-9). Cohen's book is being touted as "the best book to help ensure a risk-free experience for first-time homebuyers". Richard Cohen is a sales manager and senior mortgage banker at Chicago Bancorp, and has a great deal of experience with homebuyers and the common issues that they face. Cohen also hosts an online blog for first-time homebuyers at www.richardcohenonline.com/blog/.


In Cohen's book, he compares home buying to making one's first bungee jump. Cohen goes into detail about how to make a safe "bungee jump":

1. budget planning
2. pre-approval (programs, price limits, payments)
3. the power of a trusted mortgage planning team.

First-time homebuyers must work through the fear of "jumping" to get to the joy and excitement of home ownership.

It's Not About Rate: The Right Way to Get a Mortgage is "straightforward, honest, personable, fun, and written without technical jargon in a style any reader can understand". Although it is written with first-time homebuyers in mind, the book contains practical advice and tips about the mortgage process that any homebuyer can benefit from including:

• The single biggest mistake homebuyers make
• The one question first-time homebuyers should not and cannot avoid
• The serious risk factors even a good credit score cannot overcome
• The 4 essential pointers that guarantee a smooth home-buying process
• The pre-approval process as a means of leveraging buying power
• The importance of a mortgage planning team and how to create one

The release of It's Not About Rate also kicks off Cohen's speaking tour, beginning April 2007. It's Not About Rate by Richard Cohen ($12.95 ISBN: 978-1-4243-3699-9) is available via www.richardcohenonline.com.