An inbound link is a link from another website pointing to yours.
So, if you have four websites, you can have three of them linking to your bread-n-butter website.
Ideally, what you want is a hierarchy where the lesser websites link to your main website, but the main website does not link back to the lesser websites.
It's ok if the lesser websites link to each other, just don't have your main website linking back to the lesser websites.
Link Farming
A lot has been written about link farming. This is where you have a bunch of websites that interlink with each other, for the purpose of raising each website's SEO value. The idea is that Google penalizes the websites taking part in a link farming scheme.
But I believe this is largely myth these days.
This is because if you examine some of the top listed websites in a particular genre, you'll find that many of them interlink with other sites, and yet they still get listed at the top of Google.
Most blogs, for example, have blogrolls, where they link to other blogs in the same genre. And these blogs are linking back and forth to each other. That's effectively a link farm. Yet, these blogs still enjoy high rankings on Google for their priority keywords.
To me, that proves link farming is mostly a myth.
I say "mostly" because the link farming penalty will still come into play if these sites are junk sites. That is, if these sites are rarely updated, or have very little content, then Google will downgrade the PR value of these websites.
So, if you want to set up several websites that link towards your main website, just make sure each of those have plenty of content, and are updated on a reasonable basis. You'll avoid any kind of link farming penalty.
Read my other articles on linking.
Ideas for Websites
So what other websites can you create that link to your main website?
- A separate blog where you post tips on homeselling and homebuying.
- A personal blog where you post personal stuff (recipes, vacation photos)
- A real estate market report blog, where you post your thoughts on the local market once a month.
- Homes sold blog, where you post a photo and a recap each time you sell a house
Notice I suggest blogs. That's because they're easy to set up on Blogger or Wordpress, and easy to maintain, and because Google still seems to love blogs.
20 comments:
We have seen so many drastic changes in how link exchanges are valued by the engines, that "farming" techniques which powered a site years ago, has caused that same sites demise months later!
Thanks for clearing up the link farming issue. I'd been wondering about that for a while. So many people say that it's harmful, but SO many sites do it; I find it hard to believe that Google would punish such a popular strategy.
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Hey Dude,
I just caught wind of this you published. Really it's a good stuff for those who are looking for Homes In Matthews NC. I would like to tweet on it and keep my eye behind at every moment you blogging.
I have also seen many sites on the top of Google's pages that have very few links inbound. What is the story with that? I think the PageRank may factor in? I don't mess around with link farms or link exchanges. I'm skeptical....
Great article, I am going to follow your advice to the letter with my Real Estate Buyers Agency site.
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That is quite an enlightening post in link farming. I still believe that the better value your website is giving, sooner or later, you won't need to do link farming just to make your site visible.
i think this is a useful post for clearance of link farming.I want to see more in my next visit.Thanks!!!
I really like reading this post and I am very happy that you posted it on this blog...
I go through the post and come to know that farming link decrease the value of the site. As well as inbound link increase it. Am i right? let me know how can we create inbound links?
great topic and raises some areas of concern. I think the main idea is that it must be organic natural communication. nice ideas with additional seperate blogs for homes sold, market reports, etc. I had a few sites myself and chose to focus on one detailed blog rather than servicing numerous sites. Time will tell what the right answer is.
The concept of link farming has been around for a while, and it definitely still works, but you need to be very careful about how you approach this method. The old days of the link wheel are gone, and Google has started to crack down on obvious forms of manipulation. If done right, it can really help, but it can also really hurt!
Updated many sites would be difficult - and then if there was outdated content/content not updated in awhile it could hurt credibility with real customers that happen to stumble upon it.
I got this post with the help of goole, I have also a blog and website, I go through the post and found link method that how you can promote your site through interlink exchange............
Hmmm, link farming. Just post great content, write articles and post it everywhere. This will be plenty of links, plus from .gov and .edu sites for high authority backlinks.
Worth reading post relating to link farming. The ranking done by Google is quite different from what the results are as there are many websites in the same genre that interlink to each other and still are ranked at the top.
Link farming is actually a valuable technique if used the right way, so instead of creating fluff just to link to your homepage is unproductive and it can only harm your website image. People should focus on adding value using a website rather than creating a tool to rank bettet.
I always heard that link farming decreases site value. I know a lot of real estate sites that are doing it.
Resources like Facebook and Twitter provide organic, relevant results which help promote your online brand.
Another resource, which is in its infancy, is our very own website, where realtors can establish their identity based on how effective they are in 6 important consumer categories. Relevancy is key, so keep your online content concise and effective and you're off to a good start.
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