As you all know, Zillow.com has become a very popular tool for real estate agents, buyers, sellers, and everyone else!
Zillow did a great job by putting together all the information everyone would need about the community, property, agents, etc. It is all in one place and that is what attracts buyers.
The question is, can you convert buyers from Zillow into actual revenue? How long will it take?
Zillow states that the conversion ratio for leads is about 30% in any specific market. So that means if you get an email saying you received a lead, you have a 30% chance that they are an interested buyer. It DOES NOT mean that you have a 30% chance of closing a real estate transaction. You need to watch out for any company who quotes ratios, and check to see where the ratios are coming from.
Zillow.com is actually a good tool. Their main advertising method is showing your picture to the right of the screen when someone is looking at a home, so they think your the listing agent. You have to pay about $500+ a month just for this. We use zillow for Houses in Temecula.They have other advertising that cost $1,000+ a month, but you can start off with the smaller package, if you have that kind of money.
We feel Zillow is a good advertising method if you have the money to pay into it. It will take about 3 months to get your campaign going, but after that you should be getting leads every week.
We have worked with Zillow, Trulia, Redfin, Realtor, and many other Real Estate advertising websites. Zillow is probably one of the most dominant sites, but it costs an arm and a leg.
Skylar Lewis, Realtor
Murrieta Homes
Temecula Houses
Corona Homes
Menifee Homes Market Advisory February 2012
4 days ago
8 comments:
Great article,
Very informative. I think that Zillow can work but there are some many free sites like craigslist that offer as good or better results.
Great article again,
Jorge Vazquez
I've used Zillow and didn't find it particuloarly helpful
Yeah it may be good in the long run but that's a lot of coin for one advertising campaign. I'd rather spend that money on adwords.
We don't consider it reaaly useful.
I feel that Zillow's "zestimates" are horribly inaccurate. I have had buyers use this as a basis for making an offer and it is difficult to persuade them otherwise. It does have some good uses though.
Zillow can be confusing (especially to consumers) when searching through listings or trying to find a reputable realtor to consider. It is however useful for getting a general idea of area prices and locations. Less is always more in my opinion, especially when you're dealing with home buying/selling tools.
I don't think so.But i hope that all will goes right.
Zillow is a bit tough to follow for people when first visiting the site. I feel it's a great base to have, but I don't know if the money for advertising is worth the ROI. But, I haven't tried to push it for all it's worth, just haven't had the extra cash to throw at it.
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