Community blogs, also known as "local blogs", are blogs that focus on things taking place within a town or community. For the most part, they're news oriented, and deal with the issues on the minds of residents.

They can help boost your real estate business as well.

What makes it work is that residents of a community often search the Internet for news relating to events in their neighborhood. While many times their search results in online newspaper articles, they love to find blogs that provide "insider" information they can't get from newspapers.

Real estate professionals often know a lot about new home developments, new shopping centers, new roads, in the local area and can share this information on a blog to help them build name recognition in the community.

Take a look at my local blog, Menifee 24/7.

It's not a real estate blog, but just a blog that publishes news and opinions of things taking place in the town where I live. I've managed to field a readership of 3,100 different people last month, almost of which live in Menifee, CA. There's also a smaller readership of people seeking to relocate to Menifee.

I've also created a series of static HTML pages that provide links to articles I've written. These pages are linked from the side of the page. One of the links is, "Menifee Real Estate", which links all the real estate related articles. These static HTML pages also serve as search engine material.

In addition to myself, I've managed to sign up other local residents to help write blog material. They like having access to my audience to share their thoughts. I also signed up our local Chamber of Commerce to post notices of their events and happenings. All this material is being written by people other than myself, which helps free me up from having to write a lot of blog material.

Labels: Hyperlocal-Blogging