There apparently is a faction of people searching Google for "gay friendly real estate". More specifically, they're searching for this on specific locales.

Here's a list of search phrases that I found on Google's keyword tool...

tucson gay real estate
gay tampa real estate
palm springs gay real estate
gay real estate los angeles
fort lauderdale gay real estate
gay atlanta real estate
gay real estate chicago
gay real estate columbus
houston gay real estate
gay real estate new york
gay florida real estate
san diego real estate gay

Google shows "low" to "very low" search volume on these phrases. But still, there's a minority of home buyers and sellers who want to sift through listings and agents to find one that's "gay friendly". It's an opportunity you can cash in on.

What does "gay friendly" mean?

In my opinion, the term "gay friendly" is a oxymoron. Technically, most people are gay friendly, in that they'd treat gays just like they'd treat anyone else. And if I'm correct, I think that's what gays want. If anything, there is only "gay unfriendly".

Also, there's no such thing as gay friendly property. If a gay or lesbian is specifically interested in buying a home in Omaha, NE, then technically he or she is interested in ALL Omaha properties (not just the gay ones). If you happen to be an Omaha-based agent, you can show them any property.

How to Take Advantage of This

All you have to do is create a new website focused on the "gay" word. Make sure to use other words like, "lesbian" and "LGBT". Make heavy use of the term "gay friendly".

If you're working the Omaha, NE market, you might use a website title like, "Gay Friendly Omaha Real Estate". You might use a domain name like "gay-friendly-omaha-real-estate.com". Put the "gay-friendly" up front because it's more likely to be noticed there.

The website will list all the same properties that you're marketing right now. If you wanted to, you can make it look exactly like your main agent website, but with some necessary changes, like incorporating the term "gay friendly", and showing some tasteful photos of gay couples in the suburbs (you can find these on Google Image search). Find a graphic of a rainbow, and display up top in or near the header. These elements are "signs" that you're a gay-friendly agent.

Link to this "gay friendly" website from your main website. But don't do the opposite. Just keep it as a one-way link. You don't want your gay clients going to your main website, noticing that you've listed all the same properties.

Use Google AdWords to market your "gay friendly" website. There are thousands of websites where gays congregate, that also display ads from Google AdSense. You can get your ad displayed on these sites by setting one up in AdWords.

Labels: Marketing-Strategies

When home sellers are desperate to get out of a home, particularly in these times when the market is down, real estate agents can harness their knowledge and use their websites to cater to that desperation.

Desperate home sellers, who have become "Internet savvy", often seek solutions on their own by running searches on Google, trying to soak up all the information that they can. They, they try to make informed choices, on which real estate agent to hire, how to spruce up their homes, or even attempt an FSBO.

So Here's What You Do

Basically, you're going to create webpages or websites (preferred) to capture desperate people who are searching Google for answers. By crafting pages that acknowledges their need, you can pull them in from Google, and market yourself to them.

Use Google's keyword tool to find out which phrases are the most often searched for.

Do some simple on-page search engine optimization to help boost its rankings.

The webpage/website titles should clearly acknowledge a specific need. If you want to capture people who are desperate to sell their home in 30 days, then use a title such as, "Tips to Selling a Home in 30 Days". Try titles like, "Five Big Mistakes of Home Selling", or "The Reason why FSBO's Don't Work". Make it no-nonsense.

Then, get this webpage and/or website linked up from as many of your websites as possible.

Finally, consider advertising this webpage/website through Google AdWords. Use highly compelling text that acknowledges the needs of home sellers. Use the same or similar text as the examples above, "Tips to Selling a Home in 30 Days".

The Reason Why This Works

Successful Internet marketers know that the single biggest factor towards marketing success is catering to an urgent need. When someone is desperate for something, they'll gladly pay money to get it. So, what you're doing is catering to someone's need to sell their home right now.

This is why certain niches like weight loss, love, job searching, are so lucrative for marketers. How many decades, or centuries, have people been cashing in on these needs?

You're simply going to capture those people who have turned to Google for answers.

The key to making it work, is to use titles and headings that acknowledges their need. When people run a Google search, they search for titles and descriptions that match the search terms they typed in.

Use a Webpage or Website?

I'd recommend creating a new website just to serve this purpose. You might want to get a domain name called, "denver-home-selling-tips.com". You could even launch another website as well, perhaps called, "easy-home-selling-tips.com". The words in the domain name itself acknowledges a need. Each site need only contain a few pages.

Then from your main agent website, point links to each of these mini-websites. Each mini-website can link back to your agent website. But don't have any of your mini-websites linking to other mini-websites.

Here's an illustration of this linking arrangement...


The reason why you don't want to link from one mini-site to another, is because these mini-sites will likely not be updated with new content on a continuous basis. Google can detect over time if a website is being updated regularly. If not, any interlinking between several non-updated sites, runs the risk of being dubbed a "link farm". This is not a problem as long as you maintain the linking method illustrated above.

On the other hand, if you plan to update the mini-sites regularly, perhaps once-a-week with new pages, then you could interlink them, and avoid the link farm penalty.

If you have any other websites, such as a blogspot blog, or a personal website, link to the same mini-websites using the same method. Just replace "agent website" with "blogspot blog", and link away.

Labels: Marketing-Strategies