Mortgage industry experts are buzzing about Richard Cohen's first book, It's Not About Rate: The Right Way to Get a Mortgage (AuthorHouse, ISBN: 978-1-4243-3699-9). Cohen's book is being touted as "the best book to help ensure a risk-free experience for first-time homebuyers". Richard Cohen is a sales manager and senior mortgage banker at Chicago Bancorp, and has a great deal of experience with homebuyers and the common issues that they face. Cohen also hosts an online blog for first-time homebuyers at www.richardcohenonline.com/blog/.


In Cohen's book, he compares home buying to making one's first bungee jump. Cohen goes into detail about how to make a safe "bungee jump":

1. budget planning
2. pre-approval (programs, price limits, payments)
3. the power of a trusted mortgage planning team.

First-time homebuyers must work through the fear of "jumping" to get to the joy and excitement of home ownership.

It's Not About Rate: The Right Way to Get a Mortgage is "straightforward, honest, personable, fun, and written without technical jargon in a style any reader can understand". Although it is written with first-time homebuyers in mind, the book contains practical advice and tips about the mortgage process that any homebuyer can benefit from including:

• The single biggest mistake homebuyers make
• The one question first-time homebuyers should not and cannot avoid
• The serious risk factors even a good credit score cannot overcome
• The 4 essential pointers that guarantee a smooth home-buying process
• The pre-approval process as a means of leveraging buying power
• The importance of a mortgage planning team and how to create one

The release of It's Not About Rate also kicks off Cohen's speaking tour, beginning April 2007. It's Not About Rate by Richard Cohen ($12.95 ISBN: 978-1-4243-3699-9) is available via www.richardcohenonline.com.

Labels: Mortgage-Books